Gaultier
2020
Branding
2020
Branding
This rebrand of Jean Paul Gaultier’s fashion house aims to capitalise on the new identity of the fashion house following Gaultier’s retirement from the industry in 2020.
Open to interpretation, appropriation and manipulation, Gaultier is now a vessel, a gallery, a canvas and a catalyst.
The diversity and breadth of talent and artistic direction that is soon to come for the brand requires it to adapt to the names and titles of others. Through the pushing and pulling of the logo’s type, the branding is able to maintain a strong visual identity while accomodating for the new leaders of the fashion house’s designs.
The new branding system aims to emphasise the Gaultier brand as a relationship between the house and its guest designers as well as an opportunity for them to respond to the house’s culture and history.
Open to interpretation, appropriation and manipulation, Gaultier is now a vessel, a gallery, a canvas and a catalyst.
The diversity and breadth of talent and artistic direction that is soon to come for the brand requires it to adapt to the names and titles of others. Through the pushing and pulling of the logo’s type, the branding is able to maintain a strong visual identity while accomodating for the new leaders of the fashion house’s designs.
The new branding system aims to emphasise the Gaultier brand as a relationship between the house and its guest designers as well as an opportunity for them to respond to the house’s culture and history.
