Parco Museum Tokyo
2020
Branding
2020
Branding
This rebrand of Parco Museum Tokyo developed out of an
interrogation of Daisuke Yamamoto's phrase "to architecture a signage"
and a desire to expand upon the sentiment of translating brand identity
into the physical environment.
As an experimental and conceptual art space that showcases artists and artworks known and unknown, the Parco Museum is more of a movement than a physical space. Viewing the Museum as an ephermal intervention on artworks as well as the ways in which they are presented to the audience, the proposed branding attempts to give form to the Museum and its message.
Through the motif of tape, the Museum's visual identity challenges the notion of the institution and Yamamoto's position of building signage as a permanent structure. This rendition of the Parco Museum Tokyo instead encourages the users, customers, and patrons of the gallery to participate in the active creation, maintenance, and expansion of the brand – wherever and whenever the Museum finds itself.
As an experimental and conceptual art space that showcases artists and artworks known and unknown, the Parco Museum is more of a movement than a physical space. Viewing the Museum as an ephermal intervention on artworks as well as the ways in which they are presented to the audience, the proposed branding attempts to give form to the Museum and its message.
Through the motif of tape, the Museum's visual identity challenges the notion of the institution and Yamamoto's position of building signage as a permanent structure. This rendition of the Parco Museum Tokyo instead encourages the users, customers, and patrons of the gallery to participate in the active creation, maintenance, and expansion of the brand – wherever and whenever the Museum finds itself.
